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Hôtel Le Germain
Marketing d'influence
Une campagne de contenu rémunérée avec deux créateurs de contenu a mise en lumière l’expérience distinctive de l’Hôtel Le Germain de Mercer Street à Toronto.
Le Mandat
Déployer une campagne de contenu rémunérée mettant en vedette deux créateurs de contenu pour promouvoir l'Hôtel Le Germain de Mercer Street à Toronto. La campagne a mise en lumière l’hôtel et ses offres de service telles que le café Nespresso, le centre de conditionnement physique, le service aux chambres et le confort, ainsi que l'offre accueillant les animaux de compagnie de l'hôtel.
LA STRATÉGIE
Nous avons soigneusement sélectionné deux créateurs de contenu en style de vie ayant de solides indicateurs de performance et une esthétique visuelle élevée pour incarner l'expérience de marque de l'hôtel. Daniel Ocean a mis en avant un séjour local accueillant les animaux avec son chien, tandis que Kimberly Denis a partagé une escapade romantique depuis Montréal avec son partenaire.
LES RéSULTATS
La campagne a généré un fort engagement et du contenu de haute qualité sur les plateformes des deux créateurs, dépassant les références de performance en matière de portée et d'interactions. Leur narration authentique et leurs visuels haut de gamme ont suscité un sentiment positif envers la marque et ont positionné l'Hôtel Le Germain Mercer Street comme une destination incontournable tant pour les résidents locaux que pour les voyageurs.
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128.829 Z M 60.604 130.531 L 60.604 141.529 L 57.583 141.529 L 57.583 130.531 Z M 65.846 138.891 C 66.299 139.331 66.952 139.55 67.803 139.55 C 68.413 139.55 68.937 139.398 69.377 139.093 C 69.817 138.789 70.086 138.465 70.186 138.125 L 72.845 138.125 C 72.419 139.444 71.767 140.388 70.888 140.954 C 70.008 141.522 68.945 141.806 67.697 141.806 C 66.832 141.806 66.051 141.667 65.357 141.391 C 64.662 141.114 64.073 140.721 63.592 140.21 C 63.109 139.699 62.737 139.09 62.474 138.38 C 62.212 137.672 62.081 136.891 62.081 136.041 C 62.081 135.218 62.215 134.453 62.486 133.743 C 62.74 133.058 63.13 132.432 63.634 131.903 C 64.138 131.38 64.742 130.964 65.41 130.68 C 66.097 130.382 66.86 130.233 67.697 130.233 C 68.633 130.233 69.448 130.414 70.143 130.775 C 70.82 131.122 71.406 131.621 71.856 132.233 C 72.303 132.843 72.624 133.538 72.823 134.317 C 73.021 135.097 73.092 135.913 73.036 136.764 L 65.101 136.764 C 65.144 137.742 65.392 138.451 65.846 138.891 Z M 69.26 133.105 C 68.899 132.708 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