Braindate
Media Relations
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Brand image
An international public relations strategy supported Braindate at a pivotal moment in its growth, assisting both the launch of Gathering and the visibility of its founder on the global stage.
THE MANDATE
Braindate, an innovative platform for peer-to-peer learning, was preparing two major milestones: the launch of Gathering in North America and its recognition by Fast Company as one of the World’s Most Innovative Companies. The objective was not only to amplify these achievements but also to position CEO Christine Renaud as a credible, visible, and inspiring impact leader.
THE STRATEGY
Two international press releases were distributed, supported by tailored pitches sent to journalists across North America, Australia and the U.K., specializing in events, technology, and business. In parallel, a comprehensive visibility effort was deployed to position Christine Renaud as an influential leader on LinkedIn and in the media. This included securing high-impact interviews in major publications.
THE RESULTS
The campaign generated over 300 million impressions across key business, technology, and event-industry publications. The founder was successfully positioned as a thought leader through organic coverage both locally and internationally, strengthening her visibility and credibility on a global scale.



