Le Germain Hotels
Influencer Marketing
A paid content campaign featuring two content creators highlighted the unique experience of the Hôtel Le Germain Mercer Street Toronto.
THE MANDATE
Create a paid content campaign featuring two creators — one from Montréal (trip) and one from Toronto (staycation) — to promote Hôtel Le Germain Mercer Street Toronto. The campaign will spotlight key features such as Nespresso coffee, the fitness centre, in-room dining and comfort, and the hotel’s pet-friendly offering.
THE STRATEGY
We carefully selected two lifestyle creators with strong performance metrics and high visual aesthetics to embody the hotel’s brand experience. Daniel Ocean highlighted a pet-friendly staycation with his dog, while Kimberly Denis shared a romantic getaway from Montréal with her partner
THE RESULTS
The campaign generated strong engagement and high-quality content across both creators’ platforms, exceeding performance benchmarks for reach and interactions. Their authentic storytelling and premium visuals drove positive brand sentiment and positioned Hôtel Le Germain Mercer Street as a must-visit destination for both locals and travelers.



