Terrasse Nelligan
Influencer Marketing
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Media Relations
An influencer strategy deployed throughout the summer has helped amplify the visibility of Terrasse Nelligan, particularly through two exclusive events marking the launch of the season.
THE MANDATE
Ensure strong social media visibility for Terrasse Nelligan and boost its presence all summer long by launching the season with two exclusive events, including the Moët & Chandon experience and its spectacular seafood tower.
THE STRATEGY
To kick-off terrasse season strong, our team hosted two private events highlighting Moët & Chandon pairing with the signature seafood tower and the breathtaking view of Montreal’s Old Port. Throughout the summer, we maintained a targeted invitation strategy focused on influencer friend groups and couples, maximizing reach and content quality while optimizing cost per guest.
THE RESULTS
Our strategic influencer approach and strong creator relationships enabled us to exceed all objectives, achieving 10× higher results than the previous year, while optimizing spend and reducing the cost per on-site guest by nearly half.



